Who is this company?
Fall 2026PR + Communications preview01 / 07
A year is suddenly a long time in search
Search is no longer sending people to the story. It is telling the story.
20+Years across media, technology
and communications
NationalMedia commentary on AI,
trust and digital change
2024Best of the Stage award
for AI + media strategy
AuthorTwo field guides for an
AI-shaped information world
01 — The shift
The audience can now ask for the story instead of searching for it.
A system may summarize the web before a person ever reaches your site, release or campaign.
01Links→Summaries
02Keywords→Conversations
03Traffic→Recommendations
04Visibility→Reputation
What are they known for?
Should I trust them?
What happened here?
Who else should I consider?
02 — A working model
The Answer
Supply Chain™
Pull the conversation out of the hype. Start with what is published, follow what gets picked up, and study what representation reaches the user.
No promise to “game” an answer. Just a clearer view of what communications can usefully change.
- 01Source
What exists about you?
- 02Signal
What appears credible and current?
- 03Retrieval
What does the system actually find?
- 04Synthesis
How is information reconciled?
- 05Answer
What representation reaches the user?
- 06Action
What happens next?
03 — For PR + communications firms
Start with the conversation.
Then test it.
Three ways to move from awareness to action—without a platform pitch or empty promise.
01
Executive briefing
The Preview
A sharp first look at the changing search and reputation landscape for leaders who need the signal without the spectacle.
- Disrupting Search 2027 briefing
- Live discovery demonstrations
- 5-Prompt Reputation Test
- Leadership Q&A
02
Interactive session
The Lab
Turn the argument into an applied working session for your agency, leadership team or clients.
- Live agency or client examples
- Answer Supply Chain™ exercise
- Reputation gap discussion
- Take-home action playbook
03
Focused diagnostic
The Answer Audit
See how a selected organization is represented across emerging AI-driven discovery environments.
- Answer landscape review
- Source and signal mapping
- Competitive observations
- 90-day recommendations
Fall 2026 — First preview series
A year is suddenly
a long time in search.
The first version of Disrupting Search 2027 is coming to a small number of PR and communications firms this fall.
Request the briefing ↗